jgspdx:

Just recently I organized a double decker bus tour for the Open Engagement conference, openengagement.info, touring several local Portland businesses that was inspired by an essay from William Morris. Below is an introduction to the book that accompanied the tour.

In his 1887 essay, “The Aims of Art,” William Morris 
stated “The true secret of happiness lies in taking 
a genuine interest in all the details of daily life and 
elevating them by art.” In this essay Morris speaks to 
the happiness derived from an individual’s passion to 
create. Morris saw the ill effects society was enduring 
as a result of industrial capitalism, where the primary 
goal of creation was profit. He believed there would 
come a time when society would yearn for a deeper 
connection to their work and would revisit the art of 
their chosen industry. Portland is a prime example of 
this resurgence of art in industry, where in almost every 
facet of life there is someone discovering the joy in 
making a personal connection from creator to consumer. 
For me, “The Aims of Art” has served as a significant 
marker in my journey through life, and in turn art. 
It has served to guide me through the connections in 
my life between my work (both in the sense of capital 
and art), my personal and professional history, and 
my current trajectory as a culture worker. Included 
here is the full transcription of Morris’ Aims of Art, 
alongside my commentary. This commentary serves 
as a tour of this text as seen through the lens of the 
thinking behind my most recent work, Signs of Change, 
which in many ways I see as a manifestation of the core 
principals in Morris’ essay. The words that he spoke 
in 1887 have an uncanny relevance to the cultural 
shifts we are seeing in Portland today, and possibly 
indicate changes that are poised to happen globally. 
-Jason Sturgill, May 2012

(Photos by Mark Menjivar)
markmenjivar.com/

Download the song from the videos along with the rest of the amazing compilation here:
songsonconceptualart.com/number-33/

Signs of Change from Jason Sturgill on Vimeo.

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  1. veronicagrow said: studios are uploading their dog pix onto our FB wall facebook.com/pages/O…
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  3. lacepal reblogged this from jgspdx and added:
    Awesome.
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